Lee Hawkinson
Head of Global Foodservice Support / Circle K
I had the pleasure of working with Lars for the past 7 years. There is nobody more passionate and driven towards excellence than Lars. His work on car wash fundamentals while still innovating with remote diagnostics and subscription services is transformative.
Sydney Kimball
Mobility SVP, Europe & South Africa / Shell International
Lars is one of the most knowledgable and capable people I’ve met in my career when it come to Car Washes. When combining this with and intense drive to succeed and commitment to follow things through, Lars would be a powerful, positive force in any business. Lars works well with colleagues and customers around the world and is exceptionally strong operationally.
Paula Thomas
Founder & CEO of “Let’s Talk Loyalty” – A Podcast & Platform for Loyalty Marketing Professionals
I have met Lars now on a couple of occasions as I researched, read, recorded and published articles and podcasts about driving customer loyalty, and I can honestly say that Lars was one of the most knowledgeable, insightful and helpful marketing people I met.
As a business leader, he understands the complexity of global cultural challenges and how customer loyalty solutions need to be planned globally, but implemented locally.
Many brands experiment with subscription models but few have the leadership skills needed to implement at such a scale as Lars, and very few have managed to deliver such a successful initiative as he has done for Circle K in their Car Wash category which was ripe for innovation!
Per Andersson
Creator of Visions – Achiever of Results – Builder of People
I have had the pleasure of working with Lars during his time at Circle K. He is a proven leader who can develop a vision and complex strategy and simplify this to ensure it is understood by everyone. He has the ability to motivate and engage all of the stakeholders in a project through his visions, enthusiasm, people skills and his ability to delivery success.
Dan Munford
Insight research & Global Convenience Store Focus MD | Shop Talk LIVE host | NACS Relationship Partner, Global | Advisor to NACS International Board of Directors | Liquid Barcode s | Deli Lites
Lars is highly recognized and esteemed in the International convenience and roadside retail industry and I thoroughly recommend him based upon his successful track record and instinct for innovation. Lars has led innovation in the vital car wash category in particular.
Rodney Blanton
Director of Category Management / AmazonGo
I found Lars to be a passionate and capable professional who took complete ownership of his areas of responsibility and continually strove to deliver maximum success and results for the category. He is eager to get involved in the success of others and always provided candid and clear feedback.
He has a solid commercial mindset and can find creative solutions to solving complex and difficult problems to achieve his goals and has a tremendous entrepreneurial spirit for growing the business.


